Miguel Priore pushes Mendoza’s Uco Valley as a global Grand Cru contender

By AI, Created 9:42 AM UTC, May 20, 2026, /AGP/ – Miguel Priore, the vintner behind Pelleriti Priore, is stepping up his public profile from Miami to argue that Mendoza’s Uco Valley deserves a place alongside Burgundy and Bordeaux. The pitch centers on high-altitude vineyards, ancient soils and pre-phylloxera vines as Argentina seeks a bigger share of the premium wine market.

Why it matters: - Miguel Priore is positioning Mendoza’s Uco Valley as one of the world’s most undervalued premium wine regions. - Priore’s argument matters because he is targeting the American market from Miami, a hub for global luxury wine buyers and industry attention. - The message could help sharpen Argentina’s push for higher-value recognition in international wine markets.

What happened: - Priore, the vintner of Pelleriti Priore, publicly outlined his view that the Uco Valley has Grand Cru potential comparable to Burgundy and Bordeaux. - Priore said, “The New World has its own Grand Cru. And it’s in Argentina.” - Priore said Miami is where that conversation now happens and called the Uco Valley its most undervalued story. - Priore has more than 20 years of experience building wine operations across Mendoza and international markets. - Priore will share his views on terroir, markets and legacy winemaking through regular commentary on LinkedIn and select media appearances.

The details: - Priore is the grandson of immigrants from Italy and Spain. - His grandfather became president of the Supreme Court of Mendoza. - Priore broke from a family tradition of law to pursue wine. - His education included wine marketing at UC Davis and study across three continents. - Priore spent 15 years building Bodegas Monteviejo from 200,000 bottles to 1.8 million bottles annually. - Priore co-founded Pelleriti Priore with winemaker Marcelo Pelleriti in 2009. - Pelleriti Priore now distributes in 40 countries. - The winery’s flagship wine is 1853 Old Vine Estate Selected Parcel. - That wine comes from a pre-phylloxera Malbec block in La Consulta that is more than 100 years old. - Priore describes that site as part of the New World’s most extraordinary viticultural heritage. - Pelleriti Priore produces wines from high-altitude vineyards in Mendoza’s Uco Valley. - More information is available on Priore’s LinkedIn profile and Instagram page.

Between the lines: - Priore is trying to move the conversation about Argentine wine from production to prestige. - The Miami base signals a focus on export strategy and access to buyers, media and tastemakers in the U.S. - Framing the Uco Valley as “Grand Cru” territory is a deliberate attempt to place Argentina in a rarer premium category.

What’s next: - Priore plans a steady public push through commentary and media appearances. - Pelleriti Priore will likely keep using its distribution in 40 countries to support that premium positioning. - The broader test is whether the market starts to treat the Uco Valley as a luxury origin, not just a source of quality Malbec.

The bottom line: - Priore is betting that Mendoza’s best vineyards can earn the kind of global recognition long reserved for Europe’s top wine regions.